Saying Goodbye to Our Roundabout Signs: A Shift Toward Digital Marketing

After nearly a year standing proudly at the roundabout, our PC Contracting signs have officially come down. 😧🚧

Saying Goodbye to Our Roundabout Signs

It marks the end of a small but significant era for us. Those signs were more than just a bit of branding — they were a statement of presence, a physical reminder of our role in the community. And while it’s bittersweet to see them go, this moment also marks a new direction for how we approach marketing in 2025.

The Changing Face of Engagement

Over the past 10 months, we’ve noticed a shift. What used to grab attention — like signage and traditional print ads — doesn’t seem to make the same impact anymore. People scroll, swipe, and search more than they stop and stare. 😴

So rather than renew our roundabout signage, we’ve decided to pivot. That budget is now heading into the digital world — specifically, Google Ads. 💻🌍

It’s a bit of a leap into the unknown, but also a chance to learn. What can a focused online presence deliver that print couldn’t? How will it change the way people find and engage with PC Contracting?

Old-School Marketing We Still Love

Even though we’re leaning into digital, we’re not completely turning our backs on physical marketing. Some things just stick with you — for us, it’s the Dulux posters. Every time we see one, it’s a little highlight in the day (especially if Normie gets a photo-op next to it 🐻‍❄️🐾).

There’s something special about branding you can see and touch. It may not always bring in the clicks, but it builds familiarity — and in construction, trust matters.

What’s Next?

This shift isn’t just about Google Ads. It’s about staying agile. We want to meet people where they are — and right now, that’s online. Search engines, social media, video… it’s all evolving fast, and we’re excited to explore how those platforms can help tell the PC Contracting story.

Have you made the move from traditional to digital marketing? What worked? What didn’t? We’d love to hear how others navigated this transition — and whether it really delivered.

Here’s to new strategies, fresh insights, and continuing to build — both on site and online. 🛠✨